BMA799 Strategic Management Capstone assignment 代写
Assessment Item 3 – Capstone Assessment
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Task Description: |
The capstone assessment task for this unit will be a detailed strategic analysis of a case study organisation. For this assessment task you will be required to critically evaluate the strategic environment (both internal and external) facing the live case organisation, and propose a set of future strategies for the organisation. You will be expected to make extensive use of the theories and models of strategic management, and your future strategies must be clearly justified. This capstone assessment task has been broken down into two parts. Part A will be a written report for the organisation. Part B will be a presentation, which will include a brief summary of the written report, and responses to questions on your strategies. For online/distance students you will do a presentation via electronic media. Details will be posted in week 3 on MYLO. |
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Task Length |
Part A (Report) – 5000 words Part B (Oral Defence) – 30 minute |
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| Criteria | HD (High Distinction) |
DN (Distinction) 70% - 79% |
CR (Credit) 60% - 69% |
PP (Pass) 50% - 59% |
NN (Fail) 0% - 49% |
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| 90% – 100% | 80% - 89% | |||||
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Identify and analyse issues in the general environment /6 |
All relevant issues in the general environment identified and comprehensively analysed. | Most relevant issues in the general environment identified and correctly analysed. | Many relevant issues in the general environment identified and correctly analysed. | More than half the relevant issues in the general environment identified and correctly analysed. | Around half the relevant general environment issues identified and correctly analysed. | Some relevant general environment issues identified and analysed. |
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Identify and analyse issues in the industry and competitor environment /6 |
All relevant issues in the industry/competitor environment identified and comprehensively analysed. | Most relevant issues in the industry/competitor environment identified and correctly analysed. | Many relevant issues in the industry/competitor environment identified and correctly analysed. | More than half the relevant issues in the industry/competitor environment identified and correctly analysed. | Around half the relevant industry/competitor environment issues identified and correctly analysed. | Some relevant industry/competitor environment issues identified and analysed. |
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Identify and analyse issues in the internal environment /6 |
All relevant issues in the internal environment identified and comprehensively analysed. | Most relevant issues in the internal environment identified and correctly analysed. | Many relevant issues in the internal environment identified and correctly analysed. | More than half the relevant issues in the internal environment identified and correctly analysed. | Around half the relevant internal environment issues identified and correctly analysed. | Some relevant internal environment issues identified and analysed. |
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Identify and analyse strategic priorities /6 |
Very insightful identification of strategic priorities, with clear linkage to findings of strategic analysis. | Insightful identification of strategic priorities, with clear linkage to findings of strategic analysis. | Predominantly insightful identification of strategic priorities, with good linkage to findings of strategic analysis. | Mostly insightful identification of strategic priorities, with reasonable linkage to findings of strategic analysis. | Some attempt was made to identify strategic priorities, with limited linkages drawn to findings of strategic analysis. | Strategic priorities were not clearly identified, or where identified were inconsistent with strategic analysis. |
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Propose and justify strategies. /8 |
Extremely Insightful strategies are proposed and justified. They demonstrate a perceptive synthesis of theory and issue analysis. | Insightful strategies are proposed and justified. They demonstrate a perceptive synthesis of theory and issue analysis. | Predominantly insightful strategies are proposed and justified .They demonstrate a good synthesis of theory and issue analysis. | Mostly insightful strategies are proposed and justified. They demonstrate a reasonable synthesis of theory and issue analysis. | Some strategies are proposed and justified. They demonstrate reasonable synthesis of theory and issue analysis. | Limited strategies are proposed and partly justified that demonstrate a partial synthesis of theory and issue analysis. |
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Apply strategy theory to the issues. /4 |
A wide range of relevant strategy theories applied to all issues identified. |
Relevant strategy theory applied to most issues identified. | Relevant strategy theory applied to most issues identified. | Mostly relevant strategy theory applied to most issues identified. | Some appropriate strategy theory applied to most issues identified. | Opinion and some appropriate strategy theory applied to some issues identified. |
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Write using professional language and structure. /4 |
Logical structure and a coherent, concise and fluent argument in discipline specific language. | Logical structure and a coherent, concise well developed argument in discipline specific language. | Well organised argument, mostly logical, concise and coherent, and in discipline specific language | Well organised argument, generally logical, concise and coherent, and mostly in discipline specific language. | Argument generally organised and coherent and generally in discipline specific language. | Argument partially organised and sometimes coherent. Some discipline specific language. |
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Assessment Submission Rules: Rule 1: Failure to acknowledge sources in the correct referencing format will lead to an overall fail grade. Rule 2: Incoherent English writing will lead to a fail grade and writing that is difficult to understand will result in reduced marks due to the impediment it creates in determining whether or not the student has met the above standards. |
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